If there's one thing that goes hand in hand with humans, it's clothes. To get a sense of how closely clothing is related to humanity, consider bustling shopping malls, the ubiquitous clothing stores on the high street, the annual profits of branded clothing, the number of fashion magazines and small business owners. There are so many people in the apparel industry that it's not easy for companies to stand out. In addition to improving the traditional business model, but also pay attention to the brand advantage. The protection of enterprise brand advantage needs the help of intellectual property rights, then, how should enterprises engaged in the clothing industry to protect trademarks, patents and Copyrights?

If enterprises engaged in the garment industry want to achieve good development in the fierce market competition, it is important to change the mode of operation and refine the consumer group, but it is also important to strengthen the construction of the brand. This is because the "rating" in the eyes of consumers ultimately depends on the quality of its products. If the product you bring to market is of poor quality, how will it last, no matter how good the marketing?

Brand is a comprehensive evaluation and cognition of consumers on an enterprise and its products, after-sales service and cultural value. It is also a trademark that can start the psychological activities of the audience. Logos used by enterprises to distinguish different kinds of goods are the carrier of brand. Without such carrier, brand value will not be able to rely on. Enterprises engaged in clothing industry want to strengthen brand construction, it is necessary to do a good job in trademark protection.

A trademark is a mark used by a commercial entity in the commodities or services it provides to distinguish its commodities or services from those provided by other market entities. A trademark that has been approved and registered by the Trademark Office shall be a registered trademark, and the trademark registrant shall enjoy the right to exclusive use of the trademark and shall be protected by law. This is the biggest difference between registered trademark and ordinary product logo. The registrant of a trademark has the exclusive right to use its trademark. Without permission, no entity or individual may use it at will. Registered trademarks can not only effectively protect the legitimate rights and interests of the trademark owner, but also facilitate consumers to purchase the license and enterprises to create brands to seize the market. In addition, trademark is also a kind of intangible assets, registered trademarks can be transferred or authorized in the form of direct economic profits for enterprises.